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According to a surprising new study, people who have more dental cavities are at lower risk of being diagnosed with head and neck cancer, compared with patients who have few or no cavities. Dental cavities (or caries) are caused by tooth decay. This
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Researchers have developed two tests that can discern within three days whether the malaria parasites in a given patient will be resistant or susceptible to artemisinin, the key drug used to treat malaria. The tests were developed by researchers fro
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Compared to younger adults, older people are less adept at reading emotion in their spouse's face. But when their spouse isn't present, older and younger adults are equally able to discern their significant others' moods. These findings, published i
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Women are unconsciously deterring romantic rivals by buying certain luxury items, according to a new study in the Journal of Consumer Research. "Spending on luxury goods in the US amounts to as much as $525 billion per year, with women's products ac
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Consumers have negative reactions to flattery by salespeople, even if they think the compliments are sincere, according to a new study in the Journal of Consumer Research. But disliking a salesperson doesn't mean a customer won't buy from the store.
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Consumers are more likely to participate in online betting if it's called "gaming" rather than "gambling," according to a new study in the Journal of Consumer Research. "Changing an industry label from gambling to gaming affects what consumers, espe
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A simple action like buying a lottery ticket can trigger materialistic thoughts, which cause consumers to lose self-control, according to a new study in the Journal of Consumer Research. "Materialism, a set of beliefs about the importance of possess
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Your reaction to the price on a bottle of wine or another product is partly a response to how powerful you feel, according to a new study in the Journal of Consumer Research. "The degree to which one feels powerful influences which type of price com
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